The Ultimate Resource Hub for Cat Lovers

Investment Overview for «Miauys.com»


Miauys.com is a one-stop portal designed exclusively for cat lovers. From caregiving to veterinary services, tips, forums, and everything in between, Miauys.com provides all the resources and services a cat owner might need.

The Concept

Miauys.com integrates various services and information under one umbrella, encompassing:

  • Cat Caregiving Services: Finding vetted and professional cat sitters.
  • Veterinary Directory: A directory of qualified veterinarians.
  • Tips and Information: Articles, guides, and expert advice on cat care.
  • Community Forum: A platform for cat owners to connect and share experiences.
  • Product Recommendations: Partnering with suppliers to recommend cat-related products.
  • Emergency Services: Information and immediate assistance for emergency situations.


  • Comprehensive Search and Navigation: Easy access to all services and information.
  • Booking System: For scheduling caregiving or veterinary appointments.
  • User Ratings and Reviews: Ensuring transparency and trust in listed services.
  • Community Engagement: Forums, blogs, and social media integration.
  • Mobile App: For convenient access on the go.

Target Market

  • Cat owners seeking various services, information, or community engagement.
  • Veterinarians and cat caregiving professionals.
  • Suppliers of cat-related products.

Investment Requirements

  • Development Team: 1 webmaster, 1 developer, 1 designer, cost: 100,000 CHF per person per year.
  • Project Manager: Cost: 140,000 CHF per year.
  • Marketing Team: 1 marketing specialist, cost: 100,000 CHF per person per year.
  • Workspace Costs: 12,000 CHF per person per year for a total of 5 persons.
  • Marketing Budget: 1,000,000 CHF per year for 3 years.
  • Administration: 6% of the total costs.

Total Cost (for 3 years)

  • Personnel: 1,040,000 CHF
  • Workspace Costs: 180,000 CHF
  • Marketing: 3,000,000 CHF
  • Administration: 245,760 CHF (6% of the total costs)
  • Total: 4,465,760 CHF

Revenue Model and Profitability

  • Service Fees: For bookings and product recommendations.
  • Directory Listing Fees: For veterinarians and other professionals.
  • Ad Revenue: From related product companies and service providers.
  • Subscription Plans: Offering premium features and benefits

Miauys.com aims to be profitable within 3 years of launch, focusing on growth and establishing itself as the premier destination for cat owners.


Miauys.com brings together all aspects of cat ownership into a single, comprehensive platform. With an investment of 4,465,760 CHF over 3 years, it’s poised to become the ultimate resource for cat lovers, integrating services, information, products, and community in one place.


If you have any questions about Miauys.com, write to us.