Connecting Switzerland with Turkish Culture, Cuisine, and Travel

Investment Overview for «Merhaba.ch»

Introduction

Merhaba.ch is designed to be a cultural bridge between Switzerland and Turkey, offering a platform where Swiss residents can discover Turkish restaurants, shops, and other specialty businesses in Switzerland, as well as explore travel opportunities to Turkey. It’s the place for anyone in Switzerland interested in Turkish culture, food, and travel.

The Concept

Merhaba.ch combines two primary aspects: a directory for Turkish-related businesses in Switzerland and a portal for travel providers offering trips to Turkey. It aims to be the preferred destination for anyone in Switzerland seeking to explore Turkish culture, dining, shopping, and travel.

Features

• Swiss Turkish Directory: An extensive listing of Turkish restaurants, shops, and businesses in Switzerland.
• Travel Portal: Connection to travel agencies, hotels, and tour providers in Turkey.
• User Reviews and Ratings: Customers can rate and review businesses and travel experiences.
• Events and News: Regular updates on Turkish-related events and news within Switzerland.

Target Market

All residents in Switzerland interested in Turkish culture, including dining, shopping, and travel.

Investment Requirements

• Development Team: 1 developer, 1 designer, cost: 100,000 CHF per person per year.
• Webmaster: Cost: 100,000 CHF per year.
• Project Manager: Cost: 140,000 CHF per year.
• Workspace Costs: 12,000 CHF per person per year for a total of 4 persons.
• Marketing Budget: 1,000,000 CHF per year for 3 years.
• Administration: 6% of the total costs.

Total Cost (for 3 years)

• Personnel: 840,000 CHF (1 developer, 1 designer, 1 webmaster, 1 project manager)
• Workspace Costs: 144,000 CHF
• Marketing: 3,000,000 CHF
• Administration: 239,040 CHF (6% of the total costs)
• Total: 4,223,040 CHF

Revenue Model and Profitability

• Listing Fees: Fees for businesses to list on the platform.
• Commission on Travel Bookings: Earnings from travel agencies for bookings made through the platform.
• Advertising: Selling advertising space on the platform.
• The platform aims to be profitable within 3 years of launching, with continued growth and expansion into new markets.

Conclusion

Merhaba.ch represents a unique opportunity to introduce Turkish culture to the Swiss population. By focusing on both local Turkish specialties and travel experiences in Turkey, the platform engages those who are keen to explore and enjoy Turkish cultural offerings. An investment of 4,223,040 CHF over 3 years will allow Merhaba.ch to successfully launch and position itself as the essential hub for Turkish culture and travel in Switzerland.