Connecting Switzerland with Greek Culture, Cuisine, and Travel

Investment Overview for «Kalimera.ch»

Introduction

Kalimera.ch serves as a bridge between Switzerland and Greece, offering a platform where Swiss residents can discover Greek restaurants, shops, and other specialty businesses in Switzerland, while also exploring travel opportunities to Greece. Whether seeking local Greek cuisine or planning a vacation to Greece, Kalimera.ch has something for everyone.

The Concept

Kalimera.ch combines two significant aspects: a directory for Greek-related businesses in Switzerland and a portal for travel providers offering trips to Greece. It aims to become a go-to destination for anyone in Switzerland interested in Greek culture, food, and travel.

Features

• Swiss Greek Directory: An extensive listing of Greek restaurants, shops, and businesses in Switzerland.
• Travel Portal: Connection to travel agencies, hotels, and tour providers in Greece.
• User Reviews and Ratings: Customers can rate and review businesses and travel experiences.
• Events and News: Regular updates on Greek-related events and news within Switzerland.

Target Market

All residents in Switzerland interested in Greek culture, including dining, shopping, and travel.

Investment Requirements

• Development Team: 1 developer, 1 designer, cost: 100,000 CHF per person per year.
• Webmaster: Cost: 100,000 CHF per year.
• Project Manager: Cost: 140,000 CHF per year.
• Workspace Costs: 12,000 CHF per person per year for a total of 4 persons.
• Marketing Budget: 1,000,000 CHF per year for 3 years.
• Administration: 6% of the total costs.

Total Cost (for 3 years)

• Personnel: 840,000 CHF (1 developer, 1 designer, 1 webmaster, 1 project manager)
• Workspace Costs: 144,000 CHF
• Marketing: 3,000,000 CHF
• Administration: 239,040 CHF (6% of the total costs)
• Total: 4,223,040 CHF

Revenue Model and Profitability

• Listing Fees: Fees for businesses to list on the platform.
• Commission on Travel Bookings: Earnings from travel agencies for bookings made through the platform.
• Advertising: Selling advertising space on the platform.
• The platform aims to be profitable within 3 years of launching, with continued growth and expansion into new markets.

Conclusion

Kalimera.ch presents an innovative approach to bring Greek culture closer to the Swiss population. By offering both local Greek specialties and travel opportunities to Greece, the platform invites everyone to explore and enjoy the richness of Greek culture. An investment of 4,223,040 CHF over 3 years will enable Kalimera.ch to successfully launch and establish itself as a unique hub for all things Greek in Switzerland.