An Online Marketplace for Unique Gift Items in the German-speaking Region

Investment Overview for «Geschenkarena.com»

Introduction

Geschenkarena.com is a premier marketplace designed to bring together vendors and customers in the German-speaking region, focusing on the sale of unique gift items. The platform aims to create a vibrant community where small and medium-sized vendors can showcase their special gift items to a wide audience.

The Concept

Geschenkarena.com stands out through:

• Vendor-Centric Platform: Allows local vendors to list their exclusive gift items, from handcrafted goods to personalized presents.
• Community Engagement: Facilitates interaction between vendors and customers, creating a vibrant shopping experience.
• Quality Assurance: Ensures that all listed items meet quality standards..
• Localized Approach: Focusing exclusively on the German-speaking market to ensure cultural relevance.

Features

• Intuitive Vendor Dashboard for easy product management.
• Comprehensive Search and Category Navigation.
• Secure Transaction Processing.
• Customer Ratings and Reviews.
• Mobile App for convenient access.
• Integrated Marketing Tools for vendors.

Target Market

• Local artisans and businesses offering unique gift items.
• Individuals seeking distinctive and high-quality gifts.
• Small and medium-sized enterprises looking for a platform to reach new customers.

Investment Requirements

• Development Team: 3 developers, cost: 120,000 CHF per person per year.
• Design Team: 1 designer, cost: 100,000 CHF per person per year.
• Project Manager: Cost: 140,000 CHF per year.
• Marketing Specialist: Cost: 100,000 CHF per year.
• Webmaster: Cost: 80,000 CHF per year.
• Workspace Costs: 12,000 CHF per person per year for 7 persons.
• Marketing Budget: 1,000,000 CHF per year for 3 years.
• Administration: 6% of the total costs.

Total Cost (for 3 years)

• Personnel: 1,560,000 CHF
• Workspace Costs: 252,000 CHF
• Marketing: 3,000,000 CHF
• Administration: 285,720 CHF (6% of the total costs)
• Total: 5,097,720 CHF

Revenue Model and Profitability

• Listing Fees: Charged to vendors for product listings.
• Transaction Fees: A percentage on each sale made through the platform.
• Subscription Plans: Offering premium features and benefits to vendors.
• Geschenkarena.com aims to be profitable within 3 years of launch.

Conclusion

Geschenkarena.com offers a dedicated space for local vendors in the German-speaking region to connect with customers looking for unique and quality gift items. With a budget of 5,097,720 CHF over 3 years, it has the potential to become a significant player in the niche gift market, catering specifically to the needs and tastes of the local community.